SUSTAINABLE TOURISM DEVELOPMENT STRATEGY AT BLIRAN SINA SANGGAR TOURIST DESTINATION IN SIKKA REGENCY

Abstract

This research was conducted based on the importance of developing sustainable tourism that balances environmental, social, cultural, and economic aspects while preserving local culture and improving community welfare. Bliran Sina Sanggar in Sikka Regency has significant potential as a cultural tourism destination through traditional ikat weaving and traditional dances, agrotourism, culinary tourism and gastronomic tourism. However, several challenges such as limited facilities, management issues, limited raw materials, and community perceptions still hinder its development. Therefore, this research aimed to identify the tourism potential, challenges, and strategies to support sustainable tourism development at Bliran Sina Sanggar. This research used a qualitative approach using a case research design. Data were collected through observation, interviews, and documentation involving the sanggar manager, sanggar members, local communities, and Sikka Regency Tourism and Culture Office. The collected data were analyzed using the Miles and Huberman model through data reduction, data display, and conclusion drawing. The findings revealed that Bliran Sina Sanggar possesses strong cultural, social, economic, and environmental potential that supports sustainable tourism development. Several strategies were implemented, including preserving natural dye resources, strengthening community participation, improving management capacity, and diversifying tourism activities. In conclusion, sustainable tourism development at Bliran Sina Sanggar can be achieved through a community-based tourism approach emphasizing cultural preservation, environmental sustainability, and community empowerment.